New Gig: Senior Social Media Strategist | Imagination Publishing
I’ve accepted an incredible opportunity with Imagination Publishing as senior social media strategist. I’ll be embedded full-time at General Mills leading social presence, social strategy development...
View ArticleSmart Marketing Campaign to Watch: The Next Great Lay’s Potato Chip Flavor
Unlike most fragmented campaigns these days that put the aspirations of a "viral" hit or social media success ahead of their consumers, this appears to be holistically rooted in the passion of Lay's...
View ArticleDear Marketers: Please Stop Using the Lone Social Media Icon
We need to be approaching social with the same strategic lens so that we capitalize on the opportunity these communication channels present us. This seems like common sense, but it is not common...
View ArticleSony and Miranda Lambert Latest to Leverage Interactive Video in Digital...
Interactive video. I'm a huge fan. Have been since Andy Grammers launched an interactive music video in early 2011 bringing a new avenue to sustainable attention to his hit single, "Keep Your Head Up."
View ArticleLinkedIn Invite Etiquette (and beyond): A Few Simple Rules
A LinkedIn "connection" is just that, a connection not a contact. There's a difference in language there. Industrial revolution business practices thrived on "contacts." Sure, the top echelon of PR,...
View ArticleThe Re-Imagination of Nearly Everything… A few thoughts on Meeker’s Year-End...
"The Magnitude of upcoming change will be stunning. We are still in spring training."
View ArticleHow Brands Should Behave on Social Media During a Tragedy
What I've seen from brands today is a great reminder that in this new age of marketing communications, applying the old one-way messaging strategies of yesteryear to modern mediums can have a really...
View ArticleVisual Voice: Branding on Photo Networks (SXSW Interactive Notes Vol. 1)
Visual Voice was a fantastic conversation about the proliferation of image-based social networks, like Instagram and Pinterest, and the proven strategies and tactics that connect brands and people to...
View ArticleGoogle’s Lead Innovationist and Waze’s Head of Business Development on...
“Consumer expectations are off the charts due to the radical pace of technology and consumer access to it.” While we may have sophisticated hardware like iPhones, Androids and tablets to access...
View ArticleFred Armisen on Building Your Own Thing
A young woman asked advice on behalf of her husband who lives in a rural area and has high hopes of breaking into comedy, but because he's not near Second City or a well-known comedy shop is...
View ArticleLisa Grimm’s Vizify Bio | Twitter Video
Lisa Grimm’s Vizify Bio | Twitter Video Vizify is an awesome visualization tool that turns your social activity into infographic-like visualizations. They recently added video, aspects of which you can...
View ArticleArticle 8
Companies that offer lots of options are often struggling to differentiate. Differentiation comes from clarity of Why, not excess of What. Simon Sinek
View ArticleGeneral Mills History
General Mills History Spyder Trap Online Marketing (MSP) created a responsive Tumblr for General Mills, to bring its archive (which contains one of everything they’ve ever created) to life. Dig:...
View ArticleTarget on Vine
Target took its time to devise a strategy for Vine and it’s rad. The content is a good mix of branded and topical. They engaged (we’ll see if it becomes a trend – it should) a prominent artist to...
View ArticleThe Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – Occam’s...
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – Occam’s Razor by Avinash Kaushik Great formula. It doesn’t always need to be so complex. Companies, small or large, fail to...
View ArticleFacebook Redesigns Page Insights To Give Businesses Clearer, More Actionable...
Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data | TechCrunch By far one of the best aspects of this update: “Facebook is also making it easier to see how well an...
View ArticleTesla’s Recall: Now This Is How You Do PR
Tesla’s Recall: Now This Is How You Do PR A recall is never good news for a car company. But founder Elon Musk has handled the situation with smooth moves. “From a communications standpoint, Musk has...
View ArticleFacebook Now Lets You Comment With a Photo
Facebook Now Lets You Comment With a Photo Use your words, or use your pictures? Facebook adds photo comments: http://mashable.com/2013/06/19/facebook-photo-comments/. Big media week for Facebook....
View ArticleArticle 1
Big implications with the size of its audience and its integration with Facebook. Short-form video is clearly here to stay. Vine finally broke through the clutter of video sharing apps to create a...
View ArticleLinkedIn Invite Etiquette (and beyond): A Few Simple Rules
LinkedIn Invite Etiquette (and beyond): A Few Simple Rules I wrote this a while ago and continue to be baffled by people’s inability to take the minute to write a personalized note. It really just...
View Article
